Quoting And Sales
Automation  Platform

# Insurance
# Insurtech
# SaaS
# Responsive Web
# Web App

XILO. San Diego, CA, USA

Web App Design
Design System
Usability Testing
Marketing Website Design
Webflow Development
Apr 2020

We started our work with XILO by redesigning their flagship product

XILO Customer Forms that had leads us to a long-term collaboration. Since then, we had improved all their products – Dashboard, Agent intake forms, and marketing website. With new improved products XILO team raised $2m in seed round and started their product growth path.

Linear Form Submission Flow

Our product strategy for Forms based on the main insights we got from user and market research – getting a quote for insurance is not repeated very often. We decided to turn tedious insurance forms into a step-by-step flow that looks more like a conversation. This way, users will concentrate on one question at a time, and overall, these tasks will be much easier if we compare them to have all on one page.

Usability Testing

Right after our first iteration, we conducted a series of Usability testings for our new designs. We prepared hypotheses that we wanted to test, created testing scenarios, created hi-fi prototypes using Protopie (one for Desktop version and another for Mobile), recruited users who match our criteria, and conducted usability testing. It helped us discover few usability issues that we fixed right away. Only in one week, we managed to improve our designs and get feedback from real users before going to the development.

Design System

To make the platform brand consistent across three different products and marketing website, we created a design system that makes all designs compatible. Having this design language for XILO means that all future products and features are going to be consistent.






Grid System

Backoffice System To Create Forms, Workflows And Manage Sales

The main bottleneck for XILO growth was a manual setup for new clients. So remove it, we designed a brand new form builder and improved the dashboard that makes it easy to create a new intake form, setup workflow automation, or map data into CRM.


We designed and developed marketing websites for XILO using Webflow. Also, we helped client design a pitch deck for seed round investments, and other marketing activities.


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Awards and recognition

x3 Red Dot Awards

2021 –   Interface Design;
2020 – Corporate Design & Identity;
                    Brand Design & Identity

x8 CSS Design Awards

2021, 2020
x 2 Special Kudos;
x 2 Best UI Design;
x 2 Best UX Design ;
x 2 Best Innovation

Top Agencies and Design Companies in Ukraine

2020, 2019
One of the Top B2B Companies
in Ukraine by Clutch


2019 – The awwwards jury declared
                  our website Honors in