client

XILO. San Diego, CA, USA

OUR CONTRIBUTION

Web App Design

Design System

Usability Testing

Marketing Website Design

Webflow Development

TIME LINE

Apr 2020

Ongoing

$6M

RESULTS

$6 million raised in Seed round

Xilo.io

We started our work with XILO by redesigning their flagship product

XILO Customer Forms is what led us to a long-term collaboration. Since then, we had improved all their products – Dashboard, Agent intake forms, and marketing website. With new improved products, XILO team raised $2m in a seed round and started their path to product growth.

Customer Forms

Our approach to Forms stems from key insights gathered through user and market research. Recognizing that insurance quoting isn't a frequent occurrence, we've transformed lengthy forms into a conversational step-by-step flow. This way, users focus on one question at a time, making the entire process more manageable compared to presenting everything on a single page.

Usability Testing

Following our initial iteration, we jumped into a round of usability testing for our fresh designs. We formulated hypotheses, devised testing scenarios, crafted hi-fi prototypes using Protopie (one for Desktop and another for Mobile), enlisted users fitting our criteria, and conducted the tests. This process swiftly unveiled some usability glitches that we promptly addressed. Within just a week, we refined our designs and garnered valuable feedback from actual users prior to heading into development.

Design System

To ensure brand consistency across three distinct products and our marketing website, we developed a design system that harmonizes all designs. This design language for XILO guarantees consistency in all upcoming products and features.

200+

Components

400+

Illustration

8px

Grid System

Backoffice System To Create Forms, Workflows And Manage Sales

XILO's growth bottleneck was manual client setup. To address this, we introduced a new form builder and enhanced the dashboard for easy creation of intake forms, workflow automation, and CRM data mapping.

Automation workflows

Our team crafted a workflow builder from scratch, empowering insurance agencies with the essential tools to automate operations, communications, and policy renewals. This was achieved through a process of continuous iterations and prototyping.