How we designed a food delivery
service

RedDot Winner 2021
# Food
# Fitness
# SaaS
# Responsive Web
# Mobile App
CLIENT

Count’d. Dubai, UAE

OUR  CONTRIBUTION
Mobile app design
Design System
UX Strategy
Startup
TIME LINE
Oct 2020
Feb 2021

Healthy meal subscription app

Countd 's main idea is to deliver meal plans that is personalized for every customer based on their sport activity and fitness goals. We helped them form a product vision, build all user flows, design a mobile app, and help to launch it. As a result – the first-ever personalized meal plans delivery service that is two taps away from you.

Onboarding

To suggest meal plans, Countd needs to know some basics about the customer – delivery location, activity level, fitness goals, food allergies, and meals preferences. To get all of it, we designed a seamless onboarding flow.

Onboarding

To suggest meal plans, Countd needs to know some basics about the customer – delivery location, activity level, fitness goals, food allergies, and meals preferences. To get all of it, we designed a seamless onboarding flow.

Customizable meals and seamless order experience

Besides that, all meal plans are crafted for every user Countd also gives users the ability to select meals from available options, manage delivery time and location, and even change ingredients. Everything in few taps on your mobile device.

Keeps you in shape

We designed the application to count all calories that users eat and compare it to all calories that users burn. This way app can compare calorie intake with exercises and help users be in the shape they wanted to be.

Corporate Challenges

Our team designed a unique feature that allows users to take part in the Corporate Challenge for a chance to win fabulous gifts like Apple Watches—and we created an experience where each company has its own challenges, which engage employees in a healthier lifestyle.

Design System

To make the platform brand consistent, we created a design system that makes all designs compatible. Having this design language for Count’d means that all future products and features are going to be consistent.

100+

Components

21

Illustration

8px

Grid System

Account, Payments, Support, and  Referrals

Website production

Our team created a responsive website that promotes Count'd's service and brand. We used Webflow to design and develop it.

Excited is a design partner on every step of the brand journey

Countd started working with us right at the beginning of their journey, and we took care of all their design needs as they grew into a successful business.

Results

Want to know more about our experience with Mobile Apps?

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Awards and recognition
x4 Red Dot Awards

2022 – Interface Design;
2021 – Interface Design;
2020 – Corporate Design & Identity;
Brand Design & Identity

TOP 10 UX agencies by Clutch

Excited is among the TOP 10 UX agencies globally

x8 CSS Design Awards

2021, 2020
x 2 Special Kudos;
x 2 Best UI Design;
x 2 Best UX Design;
x 2 Best Innovation

x2 w3 Awards

2022 - Best Product Redesign: Doctori;
Best Product Design: Count’d

Awwwards

2019 – The awwwards jury declared our website Honors in recognition.