How we designed a food delivery

Red Dot logo
RedDot Winner 2021
w3 logo
w3 Awards Winner 2022
# Food
# Fitness
# Mobile App

Count’d. Dubai, UAE

Mobile app design
Design system
UX Strategy
Oct 2020
Feb 2021

Healthy meal subscription app

Countd 's main idea is to deliver meal plans that is personalized for every customer based on their sport activity and fitness goals. We helped them form a product vision, build all user flows, design a mobile app, and help to launch it. As a result – the first-ever personalized meal plans delivery service that is two taps away from you.
Three screens of the Countd app UI


To suggest meal plans, Countd needs to know some basics about the customer – delivery location, activity level, fitness goals, food allergies, and meals preferences. To get all of it, we designed a seamless onboarding flow.
Three screens of the Countd app UI

Customizable meals and seamless order experience

Besides that, all meal plans are crafted for every user Countd also gives users the ability to select meals from available options, manage delivery time and location, and even change ingredients. Everything in few taps on your mobile device.

Keeps you in shape

We designed the application to count all calories that users eat and compare it to all calories that users burn. This way app can compare calorie intake with exercises and help users be in the shape they wanted to be.
Screen of the Countd app UI
Screen of the Countd app UI
Three screens of the Countd app UI

Corporate Challenges

Our team designed a unique feature that allows users to take part in the Corporate Challenge for a chance to win fabulous gifts like Apple Watches—and we created an experience where each company has its own challenges, which engage employees in a healthier lifestyle.
Three screens of the Countd app UI

Design System

To make the platform brand consistent, we created a design system that makes all designs compatible. Having this design language for Count’d means that all future products and features are going to be consistent.






Grid System
illustration with design system components

Account, Payments, Support, and Referrals

screenshots of the app

Website production

Our team created a responsive website that promotes Count'd's service and brand. We used Webflow to design and develop it.
Countd website screens

Excited is a design partner on every step of the brand journey

Countd started working with us right at the beginning of their journey, and we took care of all their design needs as they grew into a successful business.
Countd branded shopping bag


Two text labels: "Red Dot Winner 2021"; "Received Investment from 500 Global".

Want to know more about our experience with Mobile Apps?

Contact Us
Screen of the Doobi app home page
Explore next project


/ Personalized laundry service

Awards and recognition
The Lovie Awards logo
x2 The Lovie Awards

x1 Best User Experience
x1 Financial Services & Banking

Red Dot logo
x4 Red Dot Awards

2022 – Interface Design;
2021 – Interface Design;
2020 – Corporate Design & Identity;
Brand Design & Identity

Clutch logo
TOP 5 UX agencies by Clutch

Excited is among the TOP 5 UX agencies globally

x8 CSS Design Awards

2021, 2020
x 2 Special Kudos;
x 2 Best UI Design;
x 2 Best UX Design;
x 2 Best Innovation

w3 logo
x2 w3 Awards

2022 - Best Product Redesign: Doctori;
Best Product Design: Count’d

Awwwwards logo
x2 Awwwards

2023 – The awwwards jury declared Verida Network website Honors in recognition.
2019 – The awwwards jury declared our website Honors in recognition.