How we designed a food delivery

Red Dot logo
RedDot Winner 2021
w3 logo
w3 Awards Winner 2022
# Food
# Fitness
# Mobile App

Count’d. Dubai, UAE

Mobile app design
Design system
UX Strategy
Oct 2020
Feb 2021
RedDot Winner 2021
Interface Design
w3 Award 2022
Best Product Design
Product recognition

Healthy meal subscription app

Countd's core concept revolves around providing personalized meal plans tailored to each customer's sport activity and fitness goals. We assisted in shaping the product vision, constructing user flows, designing a mobile app, and facilitating its launch. The outcome: the first-ever personalized meal plans delivery service, just two taps away from you.
Three screens of the Countd app UI


To suggest meal plans, Countd needs to know some basics about the customer – delivery location, activity level, fitness goals, food allergies, and meals preferences. To get all of it, we designed a seamless onboarding flow.
Three screens of the Countd app UI

Customizable meals and seamless order experience

In addition to personalized meal plans, Countd empowers users to choose meals from available options, manage delivery details, and even modify ingredients—all with just a few taps on your mobile device.

Keeps you in shape

We crafted the application to track users' calorie intake and compare it with the calories they burn through exercise. This enables the app to analyze the balance between calorie intake and workouts, aiding users in achieving their desired fitness goals.
Screen of the Countd app UI
Screen of the Countd app UI
Three screens of the Countd app UI

Corporate Challenges

Our team introduced a distinctive feature enabling users to participate in the Corporate Challenge, offering the opportunity to win exciting prizes such as Apple Watches. We crafted an experience where each company has its own set of challenges, engaging employees in adopting a healthier lifestyle.
Three screens of the Countd app UI

Design System

For consistent brand representation, we established a design system ensuring compatibility across all designs. This design language for Count'd ensures uniformity for all upcoming products and features.






Grid System
illustration with design system components

Account, Payments, Support, and Referrals

screenshots of the app

Website production

Our team created a responsive website that promotes Count'd's service and brand. We used Webflow to design and develop it.
Countd website screens

Excited is a design partner on every step of the brand journey

Countd started working with us right at the beginning of their journey, and we took care of all their design needs as they grew into a successful business.
Countd branded shopping bag


Two text labels: "Red Dot Winner 2021"; "Received Investment from 500 Global".

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Awards and recognition
The Lovie Awards logo
x2 The Lovie Awards

2023 – Best User Experience
2023 – Financial Services & Banking

Red Dot logo
x4 Red Dot Awards

2022 – Interface Design;
2021 – Interface Design;
2020 – Corporate Design & Identity;
2020 – Brand Design & Identity

Clutch logo
TOP 3 UX agencies by Clutch

Excited is among the TOP 3 UX agencies globally

x8 CSS Design Awards

2021, 2020
x 2 Special Kudos;
x 2 Best UI Design;
x 2 Best UX Design;
x 2 Best Innovation

w3 logo
x2 w3 Awards

2022 – Best Product Redesign: Doctori;
2022 – Best Product Design: Count’d

Awwwwards logo
x2 Awwwards

2023 – The awwwards jury declared Verida Network website Honors in recognition.
2019 – The awwwards jury declared our website Honors in recognition.