How we helped Doobi
to design a personalized
laundry service

# Subscription
# Service design
# Consumer app
# Consumer app
# Mobile app
# Website production
# Website production
# SaaS

Doobi. Bahrain

iOS App design
Responsive web design
Webflow development
Design system
Marketing website design
MVP Design
Sep 2021
Nov 2021

Personalized laundry services on your mobile phone

Our collaboration with the Doobi team commenced at the onset of product development. Starting from ideation and value proposition, we conducted market research, crafted user flows, designed a mobile app, defined customer communication strategies, and built a marketing website— all from the ground up.
4 screens of the Doobi app

Easy and fast ordering flow

The Doobi app is crafted to provide customers with a convenient and straightforward way to order laundry services. When designing the app, our primary focus was on optimizing the ordering flow. Taking into account customer types and the services they ordered, our team created distinct paths to ensure we covered all possible use cases.
3 screens of the Doobi app
Screen of the Doobi app shopping cart

Laundry service by subscription

The service gives customers an option to handle laundry for the entire family as a subscription. We’ve created a unique experience that makes this process simple, straightforward, and customizable.
Users can set up a number of pickups, pause the subscription, and manage it.
Doobi app "Thank you" page

Order tracking experience

Doobi guides users through every stage of their order – from placing it, tracking pick-up, and the washing process, to delivery and rating.

Registration and onboarding

Design system and documentation

A strong design system and clear documentation are essential for effective development and hand-off. Doobi is no exception—having a streamlined design system is a must.






Grid System

Website production

To bootstrap marketing efforts, our team created a website for Doobi. We designed and developed it on Webflow.

Marketing support

We also took care of Doobi’s email communications and App Store app previews.

From startup idea to full-scale service business

We are proud to see all the achievements of an amazing Doobi team. We helped them turn a well-executed startup idea into one of the best laundry services in Bahrain.
Doobi branded bags with laundryMan carrying Doobi branded bag on his back
Fresh laundry in Doobi branded coverBox with a Doobi personal welcome kit

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about our experience
in Mobile Apps?

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/ Personalised Meal Plans on Demand

Awards and recognition
The Lovie Awards logo
x2 The Lovie Awards

2023 – Best User Experience
2023 – Financial Services & Banking

Red Dot logo
x4 Red Dot Awards

2022 – Interface Design;
2021 – Interface Design;
2020 – Corporate Design & Identity;
2020 – Brand Design & Identity

Clutch logo
TOP 3 UX agencies by Clutch

Excited is among the TOP 3 UX agencies globally

x8 CSS Design Awards

2021, 2020
x 2 Special Kudos;
x 2 Best UI Design;
x 2 Best UX Design;
x 2 Best Innovation

w3 logo
x2 w3 Awards

2022 – Best Product Redesign: Doctori;
2022 – Best Product Design: Count’d

Awwwwards logo
x2 Awwwards

2023 – The awwwards jury declared Verida Network website Honors in recognition.
2019 – The awwwards jury declared our website Honors in recognition.