Our collaboration with the Doobi team commenced at the onset of product development. Starting from ideation and value proposition, we conducted market research, crafted user flows, designed a mobile app, defined customer communication strategies, and built a marketing website— all from the ground up.
iOS App design
Responsive web design
Webflow development
Design system
Marketing website design
MVP Design
Bahrain
3 months
Their team was constantly challenging themselves and my team to arrive at the best solution. They took full responsibility for the project, and every credit for its resulting success belongs to them.
The Doobi app is crafted to provide customers with a convenient and straightforward way to order laundry services. When designing the app, our primary focus was on optimizing the ordering flow. Taking into account customer types and the services they ordered, our team created distinct paths to ensure we covered all possible use cases.
The service gives customers an option to handle laundry for the entire family as a subscription. We’ve created a unique experience that makes this process simple, straightforward, and customizable.
Users can set up a number of pickups, pause the subscription, and manage it.
Doobi guides users through every stage of their order – from placing it, tracking pick-up, and the washing process, to delivery and rating.
A strong design system and clear documentation are essential for effective development and hand-off. Doobi is no exception—having a streamlined design system is a must.
After mapping out the functionality of our existing product, we conducted user research and consulted with customers to better understand their needs. When redesigning a complex product with many users, it's important that we explore real problems (and not just make things pretty).
We also took care of Doobi’s email communications and App Store app previews.
We are proud to see all the achievements of an amazing Doobi team. We helped them turn a well-executed startup idea into one of the best laundry services in Bahrain.
