Redesign of #1 telemedicine mobile app in Bahrain

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w3 Awards Winner 2022
# Healthcare
# Wellness
# Mobile app
# Redesign
# Telemedicine

Doctori. Bahrain

iOS App design
Design system
Usability testing
User Research
Mar 2021
June 2021

First licensed telemedicine app offering online video consultations

The service was launched in Bahrain in 2020. Doctori's team started with an MVP version of it to test if there is a market need. After getting first users and onboarding doctors to the platform, they wanted to improve user experience and apps' quality in general. So we started working together to improve UX, visual design and prepare service for its upcoming growth.
Doctori app 4 screens

Seamless appointment booking experience

The most used and crucial part of the user journey is to find the right doctor and book an appointment with them. To improve it, we simplified user flow for searching providers by designing a more powerful search experience and adding the ability to filter doctors by various parameters. At the same time, we completely rethought how doctors' profiles are designed – better data visualization, clear order in information priority, and new visual design.
3 screens of Doctori app

Online appointments made easy

Working closely with Doctori's team and considering users' feedback, we created a much-improved experience for all users to participate in virtual appointments. For patients, we simplified a user flow and made it more linear. This way, we achieved a much better adoption for new users. And for doctors, we created new ways to turn their phones into the full-size working station. During the call, they can take notes, view patients' medical history, and access medical profiles. These new tools make the online consultation experience unite and cohesive.
3 screens of Doctori app

New mobile app for doctors

Based on users' feedback for the app's first version, we focused on revamping doctors' essential tasks in the mobile app – appointments, communication with patients, availability management, and analytics.
screens of Doctori app

User testing

To validate all our product improvements before development, we conducted unmoderated usability testing using Maze. Within one week, we prepared missions and created two prototypes that work and look like a final product. We were able to receive many insights and improve the product with a short timeline before its relaunch & choosed second variants because had a better user tesing results!
Chart with user testing flow

Design system

A robust design system and extensive documentation are a key to successful design-development collaboration and consistency. Using design tokens, auto-layout, variants, and interactive components give us opportunities to iterate fast and keep the eco-system of products consistent.
Doctori design system components


3 text labels: $500k raised in seed round; +15k new users in app; 200+ new users in app.

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Awards and recognition
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x4 Red Dot Awards

2022 – Interface Design;
2021 – Interface Design;
2020 – Corporate Design & Identity;
Brand Design & Identity

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TOP 10 UX agencies by Clutch

Excited is among the TOP 10 UX agencies globally

x8 CSS Design Awards

2021, 2020
x 2 Special Kudos;
x 2 Best UI Design;
x 2 Best UX Design;
x 2 Best Innovation

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x2 w3 Awards

2022 - Best Product Redesign: Doctori;
Best Product Design: Count’d

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x2 Awwwards

2023 – The awwwards jury declared Verida Network website Honors in recognition.
2019 – The awwwards jury declared our website Honors in recognition.