Redesign of #1 telemedicine mobile app in Bahrain

w3 Awards Winner 2022
# Healthcare
# Wellness
# Mobile app
# Redesign
# Telemedicine

Doctori. Bahrain

iOS App design
Design system
Usability testing
User Research
Mar 2021
June 2021

First licensed telemedicine app offering online video consultations

The service was launched in Bahrain in 2020. Doctori's team started with an MVP version of it to test if there is a market need. After getting first users and onboarding doctors to the platform, they wanted to improve user experience and apps' quality in general. So we started working together to improve UX, visual design and prepare service for its upcoming growth.

Seamless appointment booking experience

The most used and crucial part of the user journey is to find the right doctor and book an appointment with them. To improve it, we simplified user flow for searching providers by designing a more powerful search experience and adding the ability to filter doctors by various parameters. At the same time, we completely rethought how doctors' profiles are designed – better data visualization, clear order in information priority, and new visual design.

Online appointments made easy

Working closely with Doctori's team and considering users' feedback, we created a much-improved experience for all users to participate in virtual appointments. For patients, we simplified a user flow and made it more linear. This way, we achieved a much better adoption for new users. And for doctors, we created new ways to turn their phones into the full-size working station. During the call, they can take notes, view patients' medical history, and access medical profiles. These new tools make the online consultation experience unite and cohesive.

New mobile app for doctors

Based on users' feedback for the app's first version, we focused on revamping doctors' essential tasks in the mobile app – appointments, communication with patients, availability management, and analytics.

User testing

To validate all our product improvements before development, we conducted unmoderated usability testing using Maze. Within one week, we prepared missions and created two prototypes that work and look like a final product. We were able to receive many insights and improve the product with a short timeline before its relaunch & choosed second variants because had a better user tesing results!

Design system

A robust design system and extensive documentation are a key to successful design-development collaboration and consistency. Using design tokens, auto-layout, variants, and interactive components give us opportunities to iterate fast and keep the eco-system of products consistent.


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Awards and recognition
x4 Red Dot Awards

2022 – Interface Design;
2021 – Interface Design;
2020 – Corporate Design & Identity;
Brand Design & Identity

TOP 10 UX agencies by Clutch

Excited is among the TOP 10 UX agencies globally

x8 CSS Design Awards

2021, 2020
x 2 Special Kudos;
x 2 Best UI Design;
x 2 Best UX Design;
x 2 Best Innovation

x2 w3 Awards

2022 - Best Product Redesign: Doctori;
Best Product Design: Count’d


2019 – The awwwards jury declared our website Honors in recognition.